Emily Gravestock, Head of Applications Strategy at the UK Space Agency, said: “Space is an essential part of our daily lives, from how we bank to our food delivery. But harnessing satellite data can also support technologies like sports photography that make life more fun.

“AWOL Adventure is revolutionising the quality and the speed of sports photography and I am certain anyone who has taken part in these kinds of events will look forward to using this game-changing service.”

Participants at the Swim Serpentine event organised by London Marathon Events uploaded a selfie to AWOL's platform before the event, which generated a personal photo page they could share. As soon as the swim began, images that closely matched the uploaded selfie were sent live to the photo page, from multiple locations including in-the-water shots.

Nick Appleyard, Head of ESA Space Solutions, said: “With no pictures, did it really happen? If you will brave the waters of the Serpentine, then you certainly will want the photo that proves it, and AWOL have solved your problem by combining the latest and most exciting technologies. So not only will you now have that image, but also you will have the story of how you got it. Once more, we find that space connects and inspires us.”