A new chapter for ESA’s brand

Written by Copernical Team Thursday, 04 June 2026 07:00

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Last year, the European Space Agency (ESA) unveiled its long-term vision for the decades ahead with ESA Strategy 2040. Framed around five encompassing goals which demonstrate the important role space can play in every aspect of citizens’ lives across Europe. Today, ESA is taking a decisive step forward to bring this vision to life through a comprehensive brand transformation.

ESA Logo

This transformation is guided by one strong and clear ambition: Elevating the future of Europe.

The new narrative comes with a distinctive visual identity. At its heart is the 23.4° tilt, inspired by the Earth’s axis, alongside ESA’s updated logo, now featuring the descriptor for greater clarity, and, above all, its imagery, the most direct expression of what ESA does and why it matters, from space to Earth, from technology to the people behind it.