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ESA and Playmobil launch Mars mission collection

Written by  Thursday, 08 January 2026 08:10

The European Space Agency (ESA) and Playmobil are expanding their successful partnership with a brand-new collection of space-themed toys, bringing a distinctly European vision of Mars exploration into the hands of young explorers.

“This collaboration embodies the spirit of ESA Strategy 2040: opening Europe’s space ambitions to society through partnerships, innovation, and education,” said Anne-Sophie Bradelle, Head of ESA Communication Department. “By transforming scientific missions into hands-on play, we’re helping young Europeans see themselves in the future of space.”

“Working closely with ESA allows us to create toys that are inspiring, scientifically grounded, and packed with play value,” said Bahri Kurter, CEO (Vorstand) Playmobil. “We want children not just to play, but to wonder – to imagine what it might feel like to explore Mars for real.”

The ESA Space Range collection is available from 9 January across Europe, as well as in additional international markets including Mexico and the United States.

Curious to see more? Explore all the Playmobil sets created in collaboration with ESA and dive deeper into the Universe of space-inspired play here.

Interested in joining ESA partnership and brand licensing activities? Contact us.


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